In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising and marketing. We discuss how the buying journey is now totally fragmented as well as the manner in which community building can help marketing professionals take ba

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and various other truths about modern B2B advertising and marketing. We review just how the acquiring journey is currently totally fragmented and the manner in which community building can help marketing professionals retake cont

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths regarding contemporary B2B marketing. We discuss just how the buying journey is currently totally fragmented as well as the way that neighborhood structure can help marketing professionals retake cont

Mark Donnigan: It's going terrific, Ben. I am so delighted to be here on your program.Ben: Absolutely. We more than happy to have you on the program. Especially offered the significance and also the urgency of the topic we're mosting likely to be taking on throughout this conversation too, which is one that I believe is truly under-discussed. One t

Mark Donnigan Marketing Consultant: Among the greatest challenges for brand-new companies, particularly startups as well as other companies operating in crowded markets, is need generation. Noticeably different from lead generation, demand generation is a much more engaged procedure-- which makes everything the extra tough for brand-new brands.Dema